iOS vs Android

A lot has been said about iOS vs Android in game developer value. I wanted to share my two cents on the topic of "organic growth", i.e. how easy it is to get discovered in in Appstore vs Google Play. Measured in games played, iOS achieved in 24 hours what Android achieved in 10 days! From a developer perspective that is a pretty brutal difference..

So for both platforms I had the same idea: in order to learn the basics, I just put it there and not take any promotion actions. Both had same descriptions and assets.

Now there can be lot's of things to explain this difference:

• Appstore weights new apps more, i.e. trying to promote new comers to get started
• Google weighs apps with low install numbers low, it is expected you will start with some promotion (remember that "advertise this app"-button in developer console) to "get in the game"
• Apple search is better in finding stuff! This is pretty outrageous, but with developer picked keywords in the realm of possibility. I.e. the simplistic Apple approach might be good for indie developers that does not weigh in two dozen external "clout functions" to measure your impact