Finally got the Apple approval a few days a go. Wasn't really that bad in the end even though seemed to take forever. Both attempts to approve had the same exact formula: Waiting for review phase was ~6 days, followed by two days of review. Both times I can see they only played the game once and did one IAP purchase (I don't log restores). Both playing the game and IAP happened at the very end of the In review period, i.e. decision was pretty immediate after being hands on. Makes you wonder what happens during the first 48hours of "In review" :)
But I digress: I got approved and was extremely happy about that :) Same as Google, I did not announce it anywhere immediately to see what kind of "organic growth" you can expect just based on keyword search hits. I waited for a day and a second, but could not see any iOS activity in the statistics. I started to wonder and looked at iTunesConnect settings and guess who forgot to have set availability to future, D'oh!
Well, another 4-24hour wait...
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